Understanding domain valuations are an important and critical thing of anyone buying an aftermarket domain name. Domains hold inherent value for their direct meaning, brand ability and for they can do to increase visibility, perception and trust of an online website.
High quality domain names sell from hundreds of dollars to millions of dollar every month. Some Year-to-Date (YTD) sales can be found right here. Some higher sales include Candy.com for $3 Million, Fund.com for $9.9 Million and AsSeenOnTv.com for $5.1 Million. Here is a list of Top Domain Sales for 2010.
- But what really makes a domain so valuable?
- How do these sales translate to your business?
… Watch the video above to learn more from Lisa Box who is Senior Director at Oversee.net.
The answer is a lot of things, but most important is brand ability and the uniqueness of a domain. Does the domain speak the exact message you want it to tell someone that might visit your site? Does a user understand what you do and/or sell without ever even having to go there?
In today’s economy there are hundreds of millions of domain names owned by companies and being used for their traffic and brand ability. The days of finding a great domain to use that is still available is much more difficult than years past. This is because all high value, brand able domains are owned or have been owned by one company or another for years now.
Currently the average sales price of any domain falls between $2,500 and $3,500. Your domain should be descriptive, .com, memorable and easy to spell. The shorter the better and it is our recommendation to stay away from dashes and
numbers.
It is our opinion that the value today of prime descriptive domain names are undervalued. Although the sales value trend for descriptive domain values is rising, we believe that as the benefits of owning these limited names becomes more widely known then the current valuations will look very low when looking back in years to come.
